Yesterday, Brave CEO Brendan Eich posted a comment on Hacker News where he established that Brave users may earn substantial rewards for viewing ads. Eich stated this individual “would not be surprised if our users can certainly make $70/year as we bring the product up in 2019.”
Eich made this comment reacting to a post about Google’s Funding Choices program, crystal clear advertising options who are compliant with GDPR regulations. Incidentally, Brave recently filed a complaint on that topic, claiming that Google’s advertising practices reveal sensitive user data.
The Brave browser is currently famous for combating advertising corruption with its opt-in ad model, which compensates users with its native BAT token. However, some on the cryptocurrency community have expressed doubt that Brave’s offerings will manage to benefit users significantly more than a simple ad blocker would. Jointly commenter on Hacker News stated:
“Given that the individual take from this would be minuscule, what is the advantage over a commercial blocker? This feels like a lot of faux-currency nonsense for little reward to fix a concern that already incorporates a working solution.”
In reaction to this comment, Eich estimated that users would in truth earn non-trivial amounts. Although he predicts users will always make $70 by 2019, Eich also predicted that BAT’s value would climb even higher and therefore by 2020 net user revenue would reach $320 each.
Additionally, Eich suggested that there will soon become more competition between advertisers for Brave ad deals, then noted that revenue would be subsidized through the BAT User Growth Pool. These developments likely will increase rewards.
He also distinguished Brave’s eventual user base from its current cast of “lead users.” Eich noted that, presently, many users are researchers and institutions just like Eric Von Hippel and MIT. As per Eich, these users “block [ads] assiduously” and “are worth much more” than other users. Presumably, this distorts reward values and amounts.
Brave continues to in development, but new user trials are continuously being launched. Eich offered invites by some of the commenters and noted that Brave is giving BAT grants to shoppers desktop browser. Eich also acknowledged that your final product with real rewards is imminent: “[The] system ought to be available in Brave 1.0 over a couple of months,” according to Eich.